Pinterest: The Social Media Platform That Gets Overlooked

I was thinking about all of the "newer" innovations that were on the class blog, and I realized there was one social media site that I use all of the time. Pinterest, the only social media supergiant that was never bought out by Apple or Google or Facebook. Quite the accomplishment if you ask me. 

Pinterest was launched by Ben Silbermann, an ex-Google employee, in 2010, and has kept a steady following ever since. The app may even be a pioneer of the hidden ad in a post, which has now been picked up by Instagram and Facebook. It makes the ad look like it could have been posted by a normal account, and you can easily like and repost it or pin it like you would a post by your friend. 

Pinterest's user engagement has been increasing, and I think will be something to watch, to see if they are able to keep being a separate entity from the big dogs.


Sources:
https://www.businessinsider.com/pinterest-founding-story-2012-4
https://www.businessinsider.com/inside-pinterest-an-overnight-success-four-years-in-the-making-2012-4